We built the best because we needed it.
Desert Plunge is a family business
…born out of a difficult experience. In 2019 Matt Kuiper and his wife were traveling through Ecuador, when, while staying at a remote ecolodge in the Amazon Basin, Matt experienced a sudden onset of severe insomnia, anxiety, and depression.
For seven brutal months Matt tried multiple healing modalities, including antidepressants, talk therapy, and natural remedies that provided little relief. Around this time his brother discovered cold therapy, introducing Matt to the practice. Matt found a wellness center that offered cold therapy and started going every day; and through daily ice baths, breathwork, prayer, and mindfulness exercises, he found relief and healing that turned his life back toward a positive direction.
Inspired by the immediate relief he experienced from cold plunging, and by the COVID shutdown of his wellness center, Matt started looking around for one to purchase for personal use; and found the models available were expensive, didn’t serve hot climates well, and the tubs did not provide a full, deep soak. So he took things into his own hands.